He brought up certain leaders like the company Apple, Martin Luther King and the Wright Brothers.
He brings up some really inspiring concepts, one of them includes the "Golden Circle." This explains why some organizations and some leaders can inspire where others cannot.
WHAT: Every organization knows what they do
HOW: Only some know how they do it
WHY: Very few know why they do it. (Purpose, Cause)
The way we think, act, and communicate is usually from the outside in (what-why). We do that because it is usually the clearest to the most fuzziest.
But the inspiring leaders and organizations regardless of their size or industry communicate from the inside in (why-what).
"People don't buy what you do people buy why you do it" "What you do serves as he proof of what you believe."
He really made a great point that to be inspiring you have to believe in the "why." We have to know why we do what we do, because if we don't we wont be able to obtain the trust of others.
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